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Pressed

Kellogs Pressed is the result of a fictional acquisition of a pressed juice company by Kellogs. The resulting rebrand is designed to appeal to busy and health conscious 20 to 35-year old adults living in urban centres in the United States. This project was a collaboration with Amanda Brouwer, Anthony Edwards, and Autum Rayne.

 

Goals:

  1. Rebrand

  2. Create a marketing campaign

  3. Design a new webiste

The website was created collaboratively using Adobe XD.
A clean look and intuitive navigation were paramount.

I created social media advertisements for Instagram as a part of a larger multichannel campaign. The goals were to raise awareness of the new brand and convey that the products are a quick and convenient breakfast solution.

Sketching and sharing ideas allowed us to brainstorm effectively as a team.

Check out more of my projects!

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