Pressed
Kellogs Pressed is the result of a fictional acquisition of a pressed juice company by Kellogs. The resulting rebrand is designed to appeal to busy and health conscious 20 to 35-year old adults living in urban centres in the United States. This project was a collaboration with Amanda Brouwer, Anthony Edwards, and Autum Rayne.
Goals:
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Rebrand
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Create a marketing campaign
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Design a new webiste
The website was created collaboratively using Adobe XD.
A clean look and intuitive navigation were paramount.
I created social media advertisements for Instagram as a part of a larger multichannel campaign. The goals were to raise awareness of the new brand and convey that the products are a quick and convenient breakfast solution.
Sketching and sharing ideas allowed us to brainstorm effectively as a team.